Product Design
Fintech App Redesign
Simplifying complex financial tools for everyday users
ClientMoneyWise
Timeline12 weeks
ServicesUX Research, UI Design
IndustryFinance
The Challenge
MoneyWise's existing app suffered from low user engagement and high churn rates. Users found the interface confusing, especially when navigating investment and savings features.
The Solution
We conducted extensive user research and redesigned the entire app from the ground up. The new design prioritizes clarity with a streamlined navigation, personalized dashboards, and gamified savings goals.
Dashboard redesign
Investment tracking
The Results
180%
Engagement Up
65%
Churn Reduced
4.8★
App Rating
45s
Avg Task Time
"The redesign completely changed how our users interact with money management. Our retention metrics speak for themselves."
James Park — CEO, MoneyWise