Product Design
Fitness Platform
Workout experiences reimagined for the modern athlete
ClientFlexFit
Timeline16 weeks
ServicesProduct Strategy, UX Design
IndustryHealth & Fitness
The Challenge
FlexFit wanted to disrupt the fitness app market with a platform that combines AI-powered personalization with social accountability. The challenge was creating an experience that appeals to both beginners and serious athletes.
The Solution
We designed a modular system that adapts to each user's fitness level and goals. The social features encourage community without intimidation, while the AI coach provides personalized guidance that evolves with the user.
Real-time tracking
Community challenges
The Results
500K
Active Users
4.9★
App Store Rating
78%
Workout Completion
3x
User Retention
"The platform Studio designed has fundamentally changed how our users approach fitness. The attention to detail in the UX is remarkable."
Lisa Thompson — Product Director, FlexFit