Brand Campaign
Spotify Wrapped 2024
Reimagining the annual music celebration with bold visuals
ClientSpotify
Timeline8 weeks
ServicesBrand Strategy, Visual Design
IndustryMusic/Tech
The Challenge
Spotify needed to reinvent their annual Wrapped campaign to stand out in an increasingly crowded social media landscape. The challenge was to create a visual system that felt fresh while maintaining the brand recognition users expected.
The Solution
We developed a bold new visual language centered around dynamic color gradients and personalized data visualization. Each user's Wrapped became a unique piece of generative art, shareable across all platforms with built-in virality mechanics.
Mobile experience
Social sharing
OOH campaign
The Results
150M+
Social Shares
42%
Engagement Increase
#1
Trending Worldwide
2.5x
ROI
"Working with Studio transformed our annual campaign. They understood our vision and delivered beyond expectations. The creative direction was bold yet perfectly on-brand."
Sarah Chen — VP of Marketing, Spotify